Optimization of “Major Shoesclean” Shoe Care and Washing Services : Integrating Digital Platform Technology to Increase Promotional Effectiveness
Abstract
This report presents the results of a community service initiative aimed at
optimizing the shoe care and cleaning services provided by Major Shoesclean, a
small and medium enterprise (SME) established in Klaten. With the growing
awareness of the importance of shoe maintenance, Major Shoesclean faces
challenges in expanding its market reach and enhancing service quality. To
address these challenges, this initiative integrates digital technology into
marketing and service management processes.The methods employed include the
development of a website, the introduction of Google Maps for better
accessibility, and promotional activities conducted at the Ngarsopuro Night
Market. These strategies aim to enhance visibility and attract a broader customer
base.The outcomes of this initiative indicate significant improvements in
operational efficiency, customer satisfaction, and public awareness regarding the
importance of proper shoe care. The implementation of a computerized
information system allows for better data management and streamlined service
delivery.Overall, this program is expected to have a positive impact on the
growth of Major Shoesclean and contribute to the economic empowerment of the
local community, fostering sustainable development within the SME sector.
Keywords
References
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DOI: 10.55824/jpm.v4i1.471
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