The Academy Of Management and Business (TAMB) aims to disseminate the results of research in management and business to academics, practitioners, students, and other parties to promote innovative thinking in management and other related fields. The Academy Of Management and Business (TAMB) accepts submissions of articles written in Indonesian or English. The article author must state that the article submitted to The Academy Of Management and Business (TAMB) has never been submitted or published in another journal. The Academy Of Management and Business (TAMB) publishes the Edumedia Solution Institute. Published periodically 3 (three) times in 1 (one) a year, with the frequency of publication in February, June, and October. Articles that have been published can be downloaded for free, read, and disseminated as a reference for future articles. Article reports published in The Academy Of Management and Business have been reviewed on a double-blind review. INDEXING Â Â Â Â Â Â TOOLS Â Â slot resmi STM88 tuak88 slot gacor
Pengaruh Kepercayaan Konsumen, Brand Image Dan Kepuasan Terhadap Keputusan Pembelian Produk Cosmetic Merek Y.O.U
The purpose of this study was to determine the effect of consumer trust, brand image and satisfaction on purchasing decisions for cosmetic products brand Y.O.U. The type of research used in this study is a type of quantitative research with data collection methods used are field research, namely, interviews, observation/observations and questionnaires. In this study, there were 95 consumers who bought Y.O.U Brand Cosmetic Products. Data collection techniques by distributing questionnaires to 95 respondents. Methods of data analysis using validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test. The results of this study indicate that the influence of consumer trust, brand image and satisfaction have a significant effect on purchasing decisions for Y.O.U brand cosmetic products.
Copyright (c) 2023 Efa Nur Diana, Titi Rapini, Siti Chamidah
Pengaruh Literasi Keuangan, Kontrol Diri, Dan Lingkungan Teman Sebaya Terhadap Perilaku Konsumtif Mahasiswa Ekonomi Universitas Muhammadiyah Ponorogo Pengguna Aplikasi Belanja Online
The purpose of this study is to analyze "The Influence of Financial Literacy, Self-Control, and Peer Environment on Consumptive Behavior of Economics Students at Muhammadiyah University Ponorogo Users of Online Shopping Applications". The method used in this research is the quantitative method. The source of data used in this research is primary data. The results of the study show that financial literacy, self-control, and peer environment have a significant positive effect on consumptive behavior. While the results of the simultaneous test stated that financial literacy, self-control, and peer environment had a significant positive effect on consumptive behavior simultaneously.
Perbandingan Kinerja Keuangan Perusahaan Sub Sektor Hotel, Restoran dan Pariwisata Yang Terdaftar Di Bursa Efek Indonesia Sebelum Dan Saat Pandemi Covid-19
This study aims to determine the performance of the hotel, restaurant, and tourism sub-sector companies listed on the Indonesia Stock Exchange and whether there were differences before and during the Covid-19 pandemic. To find out the company's performance, this research uses the profitability ratio, namely Return On Assets and Net Profit Margin, the liquidity ratio, namely the Current Ratio, and the activity ratio, namely working capital turnover. The population in this study are the hotel, restaurant, and tourism sub-sector companies listed on the Indonesia Stock Exchange in 2019 and 2020. Data were collected using quantitative data analysis by analyzing secondary data using a purposive sampling method. So we obtained 22 companies as a sample. The data analysis method used was paired sample t-test and Wilcoxon signed rank test, which previously carried out descriptive statistical tests and normality tests. The results of the data analysis show that there are significant differences in Return On Assets, Net Profit Margin, and working capital turnover, and there are no differences in the Current Ratio before and during the Covid-19 pandemic.
Analisis Kesehatan Bank Menggunakan Metode RGEC pada Bank Syariah dan Bank Konvensional Tahun 2018-2020
A corporation in absolute banking must have a level of public trust. Assessing the soundness of a bank is one of the techniques to keep the relationship strong. This study examines the soundness level of Islamic banks and conventional banks using the RGEC method in accordance with Bank Indonesia Regulation No. 13/1/PBI/2011. This study uses descriptive quantitative methods from the financial statements of each bank. The research results on the Risk Profile aspect measured by the ratio of NPL and LDR for each of three years are included in the very healthy category. In the aspect of Good Corporate Governance (GCG), it is included in predicate 2 with the healthy category. Then the overall earning aspect for three years is included in the very healthy category. Finally, the Capital ratio for three years of each bank is in a very healthy condition
Copyright (c) 2023 Ipur Nindiani, Titi Rapini, Riawan Riawan
Analisis Efisiensi, Efektivitas, Dan Tingkat Kemandirian Penggunaan Dana Bantuan Operasional Kesehatan (BOK) Dalam Rangka Menilai Capaian Kinerja Program Di Puskesmas Gemaharjo Kabupaten Pacitan
Gemaharjo Health Center is one of the Community Health Centers with active Community Health Efforts (UKM) funded by Health Operational Assistance Fund (BOK). The purpose is to increase access to and quality of health services in the work area of the Gemaharjo Health Center. The purpose of this study was to analyze the efficiency, effectiveness, and level of independence in the use of BOK Funds in order to assess UKM at the Gemaharjo Health Center. The analytical method used is descriptive qualitative. The data used is the realization of BOK Fund and 2021 Gemaharjo Health Center Performance Assessment (PKP) data. The results of efficiency analysis are in the predictable category, as evidenced by the amalgamation of several unfunded activities, and can be seen from the increase in performance achievements from 2020 to 2021. Effectiveness analysis is included as an effective category, because of the success in managing BOK Fund to finance UKM. Evidenced by the increase in the achievements of Gemaharjo PKP from last year even though it had not yet reached the set target. Results of the analysis of the level of independence show that the use of BOK Funds at Gemaharjo Health Center is included in Â the predictable category, that is, it has fulfilled most of the relevant targets.
Strategi Remarketing Dan E-Payment Untuk Meningkatkan Volume Penjualan Pada E-Commerce
The remarketing strategy of utilizing electronic technology (e-commerce) as a buying and selling medium that uses the internet to promote its products by utilizing e-payment information technology will make it easier for customers to make non-cash payment transactions so that they are practical and efficient. This study aims to analyze remarketing and e-payment strategies in an effort to increase sales volume on e-commerce sites. This study uses a quantitative approach with a causal associative method. The data collection technique uses a questionnaire given to respondents using the Google Forms platform. The population and sample in this study were 97 STIE Nganjuk students, namely students who had shopped online on e-commerce sites using e-payment. For sampling, using purposive sampling technique, with multiple linear regression analysis technique. Hypothesis testing through t test (partial) and F test (simultaneous). The results showed that remarketing had a partial and significant effect on sales volume, as evidenced by the acquisition of a t count value greater than t table with a significance of less than 0.05. E-Payment has a partial and significant effect on sales volume, as evidenced by the acquisition of a t count value that is greater than t table with a significance of less than 0.05.
Analisis Perkembangan Ekonomi di Era Revolusi Indrustri 4.0 Dan 5.0 dalam Merekonstruksi Kepribadian Islam Untuk Mengurangi Krisis Moral (Lost Of Adab)
Discussing the importance of morals or etiquette in the era of the industrial revolution 4.0 and 5.0 is an interesting issue to follow. The interesting thing is that the increasingly sophisticated technological advances are not necessarily able to maintain the moral personality of mankind, as evidenced by the start of the development of the industrial world, it has not guaranteed a good human civilization and morals, and is also strengthened by the emergence of various kinds of news of crime, violence, sexual deviations, and so on. rampant where a person can not speak well and easily do bad things that make a loss of adab today brings such a bad impact for future generations. So we need a solution idea to answer this problem. This study has the following objectives: 1) to determine economic progress in the post-pandemic era of the industrial revolution 4.0 and 5.0; 2) to find out the benefits of economic and technological development to ensure a civilized and moral human being. This research is qualitative, using data and literature review which is strengthened by analysis from various sources who experience economic problems. The collected data was then analyzed by descriptive analysis method. By analyzing post-pandemic economic developments and the entry of the technological development revolution era towards 5.0, it will form an identity for every Muslim to re-maintain their Shibghoh as a religious community. In fact, with this research, the author finds that with the development of the economy and the industrial revolution, it is also obligatory to develop morals and etiquette of a religious community, because the position of adab and morals will not be replaced by the position of progress today. The author hopes that the current economic development and industrial revolution can maintain the sibghoh adab and morals of mankind. Â
Copyright (c) 2022 The Academy Of Management and Business
Analisis Strategi Resiliensi UMKM Tempe Khas Ngrayun Ponorogo
Micro, Small and Medium Enterprises (MSMEs) are one of the sectors that have an important role in the regional economy, including in Ponorogo. This is because most of the population has low education and lives in Micro, Small and Medium Enterprises, both in the traditional and modern sectors. This study aims to examine the strategy of survival and development of Ngrayun tempe products which are one of the typical products of the Ngrayun Ponorogo District. This study uses primary data with data collection techniques used in this study are interviews and observations, to determine the cause of the product still survives until now. This study uses a descriptive analysis method, which is to identify the factors that cause MSME Typical Ngrayun Tempe products to survive which are then formulated in the MSME strategy model. The population is Tempe Khas Ngrayun entrepreneurs who are in Ngrayun Village, Ngrayun District. The sampling technique used purposive sampling technique with 6 business actors. The results of the study were a model of survival strategy and the development of MSMEs for typical Tempe Ngrayun products. Based on data analysis, information was obtained that the factors causing survival were the level of product demand was still high, product durability was short, and the taste of the product was maintained. Meanwhile, the development strategy is to try to maintain traditional processing methods in the midst of the widespread use of chemicals and technological advances.
Hubungan Level Good Governance Kepala Sekolah dengan Keberhasilan Implementasi Kurikulum Merdeka Belajar
Kurikulum adalah nyawa dari jalanya pendidikan. Namun, pada realitanya, pendidikan di Indonesia selalu mengalami perubahan kurikulum dari waktu ke waktu. Perubahan kurikulum ini akan berdampak pada tingginya biaya perencanaan, persiapan, sosialisasi, pelatihan Sumber Daya Manusia (SDM) serta implementasi kurikulum baru itu sendiri. Maka, salah satu aspek yang penting bagi keberhasilan implementasi kurikulum yang baru yakni merdeka belajar adalah tata kelola keuangan dan admistratif dalam menjalankan program. Penelitian ini bertujuan untuk melihat persepsi kepala sekolah terhadap penerapan kurikulum merdeka belajar ditinjau dari teori good governance. Studi ini dilakukan dengan menggunakan metode kuantitatif dengan regresi linier. Teknik pengambilan sampling pada penelitian ini menggunakan non-probability dengan accidental sampling. Maka didapatkan 128 kepala sekolah tersebar dari jenjang SD, SMP dan SMA yang mengisi skala penelitian. Penelitian ini mengungkapkan bahwa dimensi participatory memiliki signifikansi yang tinggi, yakni sebesar 0.013, kemudian dimensi transparent 0.023, lalu dimensi effective and efficient seebar 0.035, dimensi accountable sebasar 0.045. sedangkan dimensi lainnya yakni consensus oriented, fellow the rule of law, responsive dan equitable and inklusif memiliki pengaruh yang tidak signifikan. Studi ini juga memberikan rekomendasi kepada pemerintah, khususnya kementrian Pendidikan dan kebudayaan untuk dapat melibatkan sekolah dalam mengimplementasikan kurikulum merdeka belajar, khususnya dalam tata kelola program merdeka belajar
Analisis Pengaruh Likuiditas dan Profitabilitas Terhadap Harga Saham Industri Jasa
The service industry is needed by investors as an investment opportunity because the service industry becomes dominant as the economy develops. In this study, the Current Ratio (CR), Earnings Per Share (EPS), Return On Assets (ROA), and Return On Investment (ROI) are all examined in relation to stock prices. SPSS software version 24 and descriptive research with a quantitative approach were used in this study. The results showed that the hypothesis test of multiple linear regression analysis with independent variables (Current Ratio, Earning Per Share, Return On Investment, and Return On Equity) and one dependent variable, namely stock prices, explained that the Current Ratio (CR), Return on Assets (ROA), and Return on Investment (ROI) have no significant effect on stock prices, but Earning Per Share (EPS) has a significant effect on stock prices.
Application of Financial Statements of Micro, Small and Medium Enterprises (MSMEs) Based on Financial Accounting Standards of Micro, Small and Medium Entities (SAK-EMKM)
The purpose of this study is to provide input in the preparation of Optima Digital Printing financial statements to comply with Financial Accounting Standards for Micro, Small and Medium Enterprises (SAK-EMKM). The method used in this study is a qualitative method. The data used are primary data and secondary data, in primary data researchers make observations and interviews and SAK-EMKM. Secondary data is documentation obtained from the financial statement data of Optima Digital Printing. The result of this study is that Optima Digital Printing does not apply financial statement recording standards in accordance with SAK-EMKM in its financial statements.Â
Micro Small and Medium Enterprises (MSMEs)
Peran Perbankan Syariah Dalam Pembangunan Mikro Ekonomi Indonesia
Bank persatuan lembaga keuangan yang sangat berperan dalam perekonomian negara sebagai financial - intermediary. Tujuan penelitian semua ini untuk lebih mengetahui,perkembangan dan kemajuan Â bank syariah yang ada di Indonesia..Dan jenis data yang digunakan adalah 1.kumpulan data.primer yang di ambil dari kutipan majalah 2. data sekunder 3. buku - buku ilmiah, 4.ujian akhir, dan 5. website. Metode penelitian adalah pendekatan kualitatif melalui studi pustaka yang memuat teori-teori yang relevan dengan topik yang diangkat. Hasil penelitian ini menunjukkan bahwa perkembangan perbankan di Indonesia sangat menggembirakan terutama pada oprasional bank syariah, unit (cabang) usaha syariah dan bank umum syariah. PT Bank Muamalat Indonesia ( BMI ) Â pada tahun 1992 menandai awal dari kisah pertumbuhan perbankan syariah di negara Indonesia. Bank syariah berkembang pesat dari waktu ke waktu, terutama setelah merger, membuat bank syariah semakin kuat dalam persaingan pasar. Meski pandemi tidak terlalu mempengaruhi pertumbuhan bank syariah, namun pertumbuhan tabungan meningkat 11,507%. Dibandingkan tahun lalu, pendanaan juga meningkat dan penyerapan di sektor mikro makin naik.
Analisis Pengaruh Kepemilikan Asing Good Corporate Governance Dan Sales Growth Terhadap Nilai Perusahaan
This study aims to see the effect of foreign ownership, good corporate governance and sales growth partially on firm value in various industrial companies listed on the Indonesia Stock Exchange (IDX). The period used is five years, starting from 2016-2020. Samples were taken using purposive sampling technique. The population in this study are various industrial companies listed on the Indonesia Stock Exchange for the 2016-2020 period. The total population of 51 companies was obtained by 8 companies as samples with an observation period of five years (2016-2020). Based on the results of data analysis, it can be concluded that: 1) Foreign Ownership has an impact on Company Value, 2) Good Corporate Governance has an impact on Company Value, and 3) Sales Growth has no impact on Company Value.
Pengaruh Literasi Keuangan Dan Layanan Keuangan Berbasis Teknologi Terhadap Inklusi Keuangan (Studi Kasus pada UMKM di Kabupaten Demak)
The development of fintech has led to several application innovations in financial services such as payment instruments, loan tools and others that are becoming known in this digital era. Some business actors such as MSMEs in Demak Regency have also used this financial technology (fintech) for the convenience of running a business. The survey results show that MSMEs are still not optimal in the use of fintech as well as the level of inclusion is still relatively low. The problem in this study is that there is a gap regarding the effect of financial literacy and technology-based fintech services on financial inclusion. The population in this study were all MSMEs in Demak Regency. Collecting data using cross section data with sampling method using accidental sampling. The analysis tool uses double step multiple regression by performing other tests such as normality test, classical assumption deviation test, goodness of fit test and coefficient of determination test. The results show that financial literacy has a significant positive effect on financial inclusion (H1 is proven) fintech-based financial services have a significant positive effect on financial inclusion (H2 is proven). This increasingly complex business world has an impact on the demands or desires of business people for speed in transactions which are constrained by distance and time. Increased knowledge and behavior as well as attitudes in the financial sector have an impact on the fulfillment of technology-based financial services as well as on increasing the use of financial applications
Manajemen Keuangan dan Financial Technologi
Faktor-Faktor yang Mempengaruhi Efektifitas Pengelolaan Dana Desa pada Desa-Desa di Mayong, Jepara
The management of village funds is a responsibility that must be carried out by the village government as the administrative actor, and also as the manager of village funds to the community Â who benefit from the use of the village funds. Implementation of Transparency to the public is open about information to the public, and if the public needs this information, the public will immediately get it. With this openness, the managed village funds can be properly controlled and supervised by the authorities. While the implementation of accountability to the community must be carried out because it refers to the purpose of the existence of village funds, namely to improve community welfare, where these efforts can be carried out with community empowerment. This study uses a quantitative method with a descriptive approach. The results show that transparency has a positive and significant effect on the management of village funds. Likewise, accountability has a positive and significant effect on the management of village funds.
Pengaruh Retail Marketing Mix Terhadap Perilaku Membeli Pada Konsumen Pinggiran Kota Ponorogo
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh Retail Marketing Mix Terhadap Perilaku Membeli Pada Konsumen Pinggiran Kota Ponorogo. Pengambilan sampel dalam penelitian ini menggunakan tehnik insidental sampling, skala pengukuran dengan skala likert pendataan dilakukan dengan sedangkan sampel yang diambil sebanyak 70 orang. Â Alat analisis data yang digunakan adalah regresi linear berganda. Hasil dari penelitian ini menunjukkan bahwa, Place (X1) berpengaruh positif dan signifikan terhadap keputusan pembelian, People (X2) berpengaruh positif dan signifikan terhadap keputusan pembelian, Product (X3) berpengaruh positif dan signifikan terhadap keputusan pembelian, Price (X4) berpengaruh positif dan signifikan terhadap keputusan pembelian, Promotion (X5) berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan uji F secara simultan dengan hasil Place (X1), people (X2), product (X3), price (X4), dan promotion (X5) secara bersama – sama positif dan signifikan mempengaruhi keputusan pembelian produk (Y) pada konsumen Suryamart Jalan Bathoro Katong
konsumen pinggiran kota. keputusan membeli
Pengaruh Likuiditas, Risiko Kredit Dan Pemulihan Ekonomi Nasional Dimasa Pandemi Covid-19 Terhadap Profitabilitas Bank Perkreditan Rakyat (BPR) Se BAKORWIL 1 Periode 2020-2021
Rural Banks (BPR) are banks whose role is to collect and distribute funds to the public. The main objective of BPR is to gain profitability. The researcher aims to determine the effect of liquidity (LDR), credit risk (NPL), the recovery of the National Economy during the Covid 19 pandemic on profitability (ROA) at BPRs throughout the East Java Regional Coordinating Board during the 2020-2021 period. The research method uses a descriptive quantitative approach. A population of 53 BPRs registered with the OJK are located in Bakorwil I East Java. The sampling technique using purposive sampling obtained 34 companies that meet the criteria. The data used by the researcher is secondary data for the quarterly financial statements for the 2020-2021 period. The data analysis technique used the normal distribution test as the main prerequisite and the multiple linear regression analysis test. Based on statistical evidence, the researcher concludes that the liquidity variable (LDR) and national economic recovery during the Covid 19 pandemic have a significant effect on profitability (ROA) at BPRs throughout the East Java Regional Coordination Board for the period 2020-2021. Meanwhile, credit risk (NPL) cannot have a significant effect on profitability (ROA) at BPRs throughout the East Java Regional Coordination Board for the period 2020-2021.
Effect Promotion Price and The Quality of Interest to Visit Soekarno Cave Pasongsongan Sumenep During Pandemic Covid 19
Tourism is one of the contributors to state revenue, since the COVID-19 pandemic, tourism sector income has decreased drastically. Because it aims to prevent the transmission of the covid 19 virus. Soekarno. Since the covid 19 pandemic around the world, visitors who come to Soekarno Cave have decreased. Various efforts have been made with the health protocols that have been set by the government. This study aims to determine and analyze the influence of promotional strategies, prices, and service quality on interest in visiting Soekarno Cave during the covid 19 pandemic. The population in this study were visitors to Soekarno Cave and the sample used in this study was 60 samples with the accidental sampling method. The analysis technique used is multiple linear analysis, taking into account the quality test requirements of the instrument, namely the validity and reliability test, as well as the classical assumption test, namely normality, multicollinearity test, heteroscedasticity test, and autocorrelation test. The results of this study obtained (X1) that the promotion did not significantly affect the interest in visiting, (X2) the price had a significant effect on the interest in visiting, and (X3) the quality of service had a significant effect on the interest in visiting. It is known that the value of R Square is (0.332) which means that the promotion strategy, price, and service quality affect the interest in visiting by 33.2% and the remaining 66.8.% is influenced by other variables not examined in this study.
The Influence of Net Profit Margin, Current Ratio and Debt to Equity Ratio on Company Value With Dividend Policy as an Intervening Variable in Retail Subsector Companies for the 2012-2019 Period
The purpose of this study is to determine the effect of Net Profit Margin, Current Ratio and Debt to Equity Ratio to Firm Value with Dividend Policy as an Intervening variable which shows the dissimilarity of results in previous studies. This research uses the object of Retail sub-sector companies in Southeast Asia for the period 2012-2019. The sampling method used in this study used purposive sampling technique and obtained 19 companies with a total of 152 samples.The analysis technique used is descriptive test analysis, classical assumption test, coefficient of determination test (R2), multiple linear regression analysis, t test, F test, path analysis and sobel test. The results of the study partially concluded that the Net Profit Margin had a significant effect on the Price Earnings Ratio. Current Ratio and Debt to Equity Ratio have no significant effect on Price Earnings Ratio. Simultaneously concluded that the Net Profit Margin, Current Ratio and Debt to Equity Ratio have a significant effect on the Price Earnings Ratio. Net Profit Margin has no significant effect on Earnings Per Share. Current Ratio and Debt to Equity Ratio have a significant effect on Earnings PerShare. Price Earnings Ratio has no significant effect on Earnings PerShare. The results of the study can be concluded that Earnings per Share cannot mediate the effect of Net Profit Margin, Current Ratio and Debt to Equity Ratio on Price Earnings Ratio.
Penerapan Strategi Pemasaran Untuk Meningkatkan Loyalitas Pelanggan (Pada Kopi Gayo Lion)
Kewirausahaan (entrepreneurship) adalah kemampuan kreatif dan inovatif yang dijadikan dasar, kiat, dan sumber daya untuk mencari peluang menuju sukses. Pemasaran adalah kegiatan menyeluruh dan terencana yang dilakukan oleh suatu perusahaan atau institusi dalam melakukan berbagai upaya agar mampu memenuhi permintaan pasar. Loyalitas merupakan suatu ukuran keterkaitan pelanggan kepada suatu produk atau merk tertentu. Ukuran ini mampu memberikan gambaran tentang mungkin tidaknya seorang konsumen beralih ke produk yang lain, terutama jika produk tersebut didapati adanya perubahan, baik harga maupun atribut lainnya. Loyalitas merupakan istilah kuno yang secara tradisional telah digunakan untuk melukiskan kesetiaan konsumen terhadap suatu produk atau merek tertentu.Tujuan utama dalam penelitian ini untuk memaksimalkan keuntungan dengan membuat strategi penjualan dan untuk mengetahui bagaimana strategi pemasaran yang baik dalam membangun loyalitas pelanggan terhadap produk kopi Gayo Lion.Kegiatan Project Based Learn (PBL) merupakan salah satu kegiatan penerapan ilmu yang telah kita pelajari selama perkuliahan kepada praktek dunia kerja yang sesungguhnya dan dapat mengimplementasikannya, yang diharapkan dapat memberikan manfaat. Melalui Kegiatan Project Based Learn (PBL) ini diharapkan bisa memberikan manfaat bagi kami selaku mahasiswa dan memberikan pengalaman sehingga bisa mempraktekkannya di dunia kerja. Target dan Luaran Berdasarkan kegiatan Project Based Learn (PBL) tentang strategi Kopi Gayo Lion dalam membangun loyalitas pelanggan maka yang menjadi target dan luaran adalah sebagai berikut: Membuat pelanggan terus membeli produk kami dengan cara membuat suatu pelanggan tersebut puas terhadap produk yang kami jual misalnya dengan cara hal-hal yang kreatif dan tentunya teser kopi yang disukai pelanggan.
Analisis Strategi Bersaing Dalam Meningkatkan Penjualan Pada Usaha Mikro Mahasiswa Di Masa Pandemi Covid-19
Penelitian ini dilakukan bertujuan untuk memenuhi kegiatan Lapangan E-Learning pada mata kuliah Kewiraswastaan serta untuk mengetahui dan meningkatkan pemahaman mengenai langkah penting dari seorang wirausahawan dalam menjalankan bisnisnya melalui strategi bersaing dalam meningkatkan penjualan pada usaha mikro mahasiswa di masa pandemi Covid-19. Teknik pengumpulan data yang dilakukan yaitu dengan cara studi pustaka dan praktek lapangan. Jenis data yang digunakan yaitu data primer. Sedangkan teknik analisis data yang digunakan yaitu teknik analisis data kualitatif dan kuantitatif. Penelitian ini dilakukan dengan memproduksi langsung produk yang kami jual yaitu stik keju. Pada penelitian ini kelompok sangat mengharapkan agar usaha mikro stik keju yang diberi nama “Crunchie Blastâ€ dapat bersaing di masa pandemi Covid-19. Kata Kunci: strategi bersaing, UMKM
Strategi Pengembangan Usaha Doodle Noodle Berbasis Ekonomi Kreatif
Strategi pengembangan usaha kuliner adalah suatu cara atau proses memperbaiki pekerjaan yang sekarang maupun yang akan datang dengan meningkatkan kualitas dan kuantitas usaha. Keberlangsungan usaha adalah kemampuan usaha untuk terus tetap bertahan dan berkembang dalam keadaan situasi ekonomi dan daya beli masyarakat yang rendah. Tujuan dari usaha ini adalah untuk menentukan strategi dan strategi utama untuk pengembangan usaha kuliner mie pedas berbasis ekonomi kreatif di sektor kuliner. Menciptakan peluang usaha dibidang kuliner merupakan salah satu bentuk usaha yang potensial dalam rangka pendapatan laba yang besar, salah satunya kuliner yang bisa mendapatkan sebuah potensial keuntungan di lingkungan perkotaan, pedesaan maupun lingkungan kampus. Dalam program kreativitas mahasiswa ini kami menghasilkan suatu produksi yaitu usaha kuliner mie pedas noodle doodle berbasis ekonomi kreatif. Metode yang dipakai untuk memperkenalkan cita rasa tersebut dengan metode langsung dan tidak langsung dan menggunakan teknologi seperti sosial media untuk mempromosikan produk.
Penerapan Digital Marketing Dan Influencer Endorsement Saat Pandemi Covid-19 Pada Agen Frozen Food (Studi Kasus Umkm Wins Food Kebab Padang)
Dengan adanya perkembangan teknologi dalam dunia kewirausahaan dapat membantu pelaku usaha dalam memasarkan produknya dimanapun, kapanpun dan kepada siapapun melalui media internet sebagai penghubung yang dikenal dengan digital marketing. Selain itu, peluang besar lainnya dalam menjalankan usaha bisnis dengan menggunakan jasa influencer marketing yang dimana seorang influencer yang memiliki banyak pengikut di media sosial akan mempu mempengaruhi konsumen terhadap produk yang direkomendasikan. Dalam penerapan kewirausahaan yang menggunakan digital marketing serta jasa influencer endorsement akan lebih berfokus pada media sosial berupa Instagram. Maka, permasalahan yang diteliti oleh peneliti, yaitu : (1) Bagaimana penerapan sistem pemasaran digital marketing serta manfaat yang didapatkan oleh UMKM Wins Food Kebab Padang, (2) Bagaimana penerapan sistem pemasaran dengan menggunakan jasa influencer endorsement terkhusus melalui instagram serta manfaat yang didapatkan oleh UMKM Wins Food Kebab Padang, (3) Hambatan serta permasalahan dan penyelesaian seperti apa yang terjadi pada UMKM Wins Food Kebab Padang saat menggunakan strategi pemasaran berupa digital marketing dan penggunaan jasa influencer endorsement di instagram. Penelitian ini menggunakan Â metode penelitian kualitatif Â yang bertujuan untuk memahami fenomena yang dialami oleh subjek penelitian secara holistik dengan mendeskripsikan dalam bentuk kata-kata dan bahasa. Pengumpulan data yang dilakukan yaitu dengan wawancara secara langsung pada objek penelitian di lapangan dengan tujuan untuk mendapatkan informasi yang lebih dalam mengenai penerapan strategi dalam pemanfaatan digital marketing dan influencer endorsement dengan sistem agen yaitu pada Wins Food Kebab Padang.
Financial Control Behaviours a Strategy For Small and Medium Sized Business To Survive During The Covid 19 Pandemic in Pondok Melati District,Bekasi City West Java
The Author in conducting this study wanted to find out how far the financial controlling behaviour have to increase quality financial in cash flow and understand the nature and scope of financial control and its important role both inside and outside organization of MSMEs in the creative economy in improving the MSMEs at Podok Melati area, Bekasi City,West Java During the Covid 19 Pandemic. The Purpose of this study isto better understand how far this qualitative descriptive research uses the content method with 25 informants on the results of long distanceinterviews from representative to financial control behaviour be able to evaluating financial performance of MSMEs actors in the Pondokmelati area sub district,Bekasi City,West Java to better understand financial controlling full empowerement properly and optimally.This research is very useful and helps MSME enterpreneurship who will increae their productivity financial performance in the creative economy,especially creative industry sector improvement of MSME business performance through a program to strenghthen MSMEs Financial control behaviour and management performance through a quality creative economic network in the creative industry sector of the small and medium business industry which is maximal and productive limitation of the the study.Research limitation in the importance of implementating,understanding and practical implementation in implementing financial and management controlling networks,especially for business unit services in the Pondok Melati area,Bekasi City,West Java.The contribution of this resarch is to improve MSMEs Financial controlling behaviour understand economic value added approaches to evaluating economic perormance and be able to compute profit quality and management quality through the creative economy of the creative industry sector a strong and profesional manner. The result of this study include financial check up and management control of MSMEs through MSME performance productivity and optimizing the growth of MSMEs business service networks and MSMEs financial and management controlling program in an integrated creative industry of economy.