The Government's Efforts to Improve the Local Economy Through Empowerment of Micro, Small, and Medium Enterprises (MSMEs) and Sustainable Branding Education

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Published: 2026-10-03
DOI: https://doi.org/10.55824/bq44fq40

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Hastuti
Universitas Muhammadiyah Buton
Anwar Sadat
Universitas Muhammadiyah Buton
Nur Nadia Aswal
Universitas Muhammadiyah Buton
Nur Andhini
Universitas Muhammadiyah Buton

Abstract

This community service activity aims to strengthen the local economy by empowering Micro, Small, and Medium Enterprises (MSMEs) through sustainable branding education. The program was conducted at Coffee Shop Galery Gora, Baubau City, using a qualitative descriptive approach involving problem identification, activity implementation, and evaluation. The activities included product innovation training, branding education, packaging improvement, and digital marketing assistance. The results indicate that participants improved their entrepreneurial skills, developed innovative products based on local resources, enhanced product branding and packaging, and increased their ability to utilize digital marketing platforms. These improvements contributed to higher product competitiveness and broader market opportunities. The program also highlights the importance of collaboration among government, universities, and business actors to ensure the sustainability of MSME empowerment and support long-term local economic development.

Article Details

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Vol. 5 No. 5 (2026): September
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Articles
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Author Biographies

Hastuti, Universitas Muhammadiyah Buton

I am a lecturer in the Management Study Program at the Faculty of Economics and Business, Muhammadiyah University of Buton, Indonesia. My teaching responsibilities include Introduction to Management, Cooperative and Small and Medium Enterprise (SME) Management, and Financial Management

Anwar Sadat, Universitas Muhammadiyah Buton

I am a lecturer in the Government Science Study Program at the Faculty of Social and Political Sciences, Muhammadiyah University of Buton, Indonesia. My teaching responsibilities include Government Financial Governance and Digital Tourism.

Nur Nadia Aswal, Universitas Muhammadiyah Buton

I am an undergraduate student in the Management Study Program at the Faculty of Economics and Business, Muhammadiyah University of Buton, Indonesia. I am currently in my fourth semester. As part of my academic studies, I am taking Cooperative and Small and Medium Enterprise (SME) Management, where I am developing knowledge and skills in cooperative management, entrepreneurship, and the development of small and medium enterprises.

Nur Andhini, Universitas Muhammadiyah Buton

I am a fourth-semester student in the Management Study Program, Faculty of Economics and Business, Muhammadiyah University of Buton, Indonesia. I am passionate about studying Management and continuously strive to broaden my knowledge and develop my skills in business, leadership, entrepreneurship, and organizational management. I am particularly interested in cooperative and small and medium enterprise (SME) management, financial management, and business development.