Ethical business practices in managing tourism in Cibodas Village as a tourist destination

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Published: 2025-09-07
DOI: https://doi.org/10.55824/jpm.v4i5.676
Keywords:
ethical business, tourism village, community-based tourism, sustainable tourism, Cibodas

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Astadi Pangarso
Business Administration Study Program, School of Economic and Business Center of Excellence for Sustainable Governance, Research Institute for Intelligent Business & Sustainable Economy, Main Campus (Bandung Campus), Jl. Telekomunikasi no. 1, Bandung 40257, West Java, Indonesia
Ade Irma Susanty
Business Administration Study Program, School of Economic and Business, Main Campus (Bandung Campus), Jl. Telekomunikasi no. 1, Bandung 40257, West Java, Indonesia
Puspita Wulansari
Master Management Study Program, School of Economic and Business, Main Campus (Bandung Campus), Jl. Telekomunikasi no. 1, Bandung 40257, West Java, Indonesia

Abstract

This community service program helped tourism managers in Cibodas Village, a growing tourist destination in Pasirjambu, Bandung, learn more about how to run a business ethically. Some of the main problems were a lack of openness, poor professional administration, and a lack of youth involvement. The initiative set up training sessions that included case studies from other villages, interactive conversations, and lessons on ethical business practices to help people come up with solutions that worked for their area. The results showed that people were more aware of ethical standards, that stakeholders worked together better, and that they were committed to managing tourism in a way that respects cultural heritage and the environment.

Article Details

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Vol. 4 No. 5 (2025): September
Section
Articles

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