Ethical business practices in managing tourism in Cibodas Village as a tourist destination

Authors

  • Astadi Pangarso Business Administration Study Program, School of Economic and Business Center of Excellence for Sustainable Governance, Research Institute for Intelligent Business & Sustainable Economy, Main Campus (Bandung Campus), Jl. Telekomunikasi no. 1, Bandung 40257, West Java, Indonesia
  • Ade Irma Susanty Business Administration Study Program, School of Economic and Business, Main Campus (Bandung Campus), Jl. Telekomunikasi no. 1, Bandung 40257, West Java, Indonesia
  • Puspita Wulansari Master Management Study Program, School of Economic and Business, Main Campus (Bandung Campus), Jl. Telekomunikasi no. 1, Bandung 40257, West Java, Indonesia

DOI:

https://doi.org/10.55824/jpm.v4i5.676

Keywords:

ethical business, tourism village, community-based tourism, sustainable tourism, Cibodas

Abstract

This community service program helped tourism managers in Cibodas Village, a growing tourist destination in Pasirjambu, Bandung, learn more about how to run a business ethically. Some of the main problems were a lack of openness, poor professional administration, and a lack of youth involvement. The initiative set up training sessions that included case studies from other villages, interactive conversations, and lessons on ethical business practices to help people come up with solutions that worked for their area. The results showed that people were more aware of ethical standards, that stakeholders worked together better, and that they were committed to managing tourism in a way that respects cultural heritage and the environment.

References

Crane, A., Matten, D., Glozer, S., & Spence, L.J. (2019). Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization (5th ed.). Oxford University Press.

Myung, E. (2018). “Progress in Hospitality Ethics Research: A Review and Implications for Future Research,†International Journal of Hospitality & Tourism Administration, Vol 19 No 1, pp. 26-51. 2018

Pratono, A. H., Megawati, V., Mulya, T. W., & Prima, D. A. (2021). Membangun etika bisnis dalam industri pariwisata melalui program pengabdian masyarakat di Ketapanrame, Mojokerto, Jawa Timur. Abdimasku, 4(3), pp. 311-319.

Prayudi, M. A. (2023) Penerapan Kode Etik Pariwisata Pada Desa Wisata Di Yogyakarta Untuk Mencapai Sustainable Development Goals, Edutourism Journal of Tourism Research, Vol 5(1), pp. 16-30

Rahmawati, D. A., & Faraby, M. E. (2023). Implementasi Etika Bisnis Islam Pedagang Muslim Pada Destinasi Wisata Pantai Lombang. Jurnal Industri Pariwisata, 5(2), pp. 209-218.

Reynolds, D. “An exploratory investigation into behaviourally based success characteristics of foodservice managersâ€. Journal of Hospitality & Tourism Research, Vol 24 No 1, pp. 92- 103. 2000

Suansri, P. (2020). Community-Based Tourism Handbook. Responsible Travel Alliance.

Swanger, N., & Gursoy, D. “An industry-driven model of hospitality curriculum for programs housed in accredited colleges of business: E-assessment tool (e-AT)–Part IV,†Journal of Hospitality & Tourism Education, Volume 22 No 2, pp 5-19. 2010

Downloads

Published

2025-09-07

Issue

Vol. 4 No. 5 (2025): September

Section

Articles

License

Penulis yang menerbitkan jurnal ini menyetujui persyaratan berikut:

  1. Hak cipta atas artikel apa pun dipegang oleh penulisnya.
  2. Penulis memberikan jurnal, hak publikasi pertama dengan karya yang dilisensikan secara bersamaan di bawah Lisensi Atribusi Creative Commons yang memungkinkan orang lain untuk membagikan karya dengan pengakuan atas kepenulisan dan publikasi awal karya tersebut dalam jurnal ini.
  3. Penulis dapat membuat pengaturan kontrak tambahan yang terpisah untuk distribusi non-eksklusif dari versi jurnal yang diterbitkan dari karya tersebut (misalnya, mempostingnya ke repositori institusional atau menerbitkannya dalam sebuah buku), dengan pengakuan dari publikasi awalnya di jurnal ini.
  4. Penulis diizinkan dan didorong untuk memposting karya mereka secara online (misalnya, di repositori institusional atau di situs web mereka) sebelum dan selama proses pengiriman, karena hal itu dapat mengarah pada pertukaran yang produktif, serta kutipan yang lebih awal dan lebih besar dari karya yang diterbitkan.
  5. Artikel dan materi terkait yang diterbitkan didistribusikan di bawah Lisensi Internasional Creative Commons Attribution-ShareAlike 4.0