Utilization of Machine Learning for Property Price Segmentation and Prediction

Abstract

Advances in digital technology have encouraged the utilization of artificial intelligence, especially machine learning, in various sectors, including property price analysis. However, there are still many people who do not understand the basic concepts of this technology, so structured and applicable education is needed. To answer this challenge, an activity entitled “Utilization of Machine Learning for Property Price Segmentation and Prediction” was held which aimed to introduce and train participants in the application of machine learning to predict property prices. This activity consists of two main parts, namely webinars and workshops. The webinar focused on introducing the concepts of artificial intelligence, machine learning, and AI Project Cycle as the main method in analyzing house prices. Meanwhile, the workshop provided hands-on training to participants in building prediction models using Google Colab. This activity was carried out through a series of stages, starting from socialization, preparation of materials, pre-test to measure initial understanding, educational and practical sessions, to evaluation through post-test and filling in participant feedback. A total of 39 participants from various backgrounds participated in this activity. The evaluation showed that 38.7% of participants were satisfied, while 51.6% were very satisfied with the program. In addition, the post-test results showed a significant increase in understanding compared to the pre-test results. Based on these results, this activity proved to be successful in providing new insights into the application of machine learning in property price prediction and equipping participants with practical skills that can be applied in the real world.