Digital Tourism Training for Tourism Awareness Groups in Galanti Village, Buton Regency

Authors

  • Anwar Sadat Universitas Muhammadiyah Buton
  • Herman Lawelai Universitas Muhammadiyah Buton
  • Hastuti Hastuti Universitas Muhammadiyah Buton
  • La Ode Tasmin Universitas Muhammadiyah Buton
  • Nurfaiza Nurfaiza Universitas Muhammadiyah Buton
  • Sitti Ainun Restiani Universitas Muhammadiyah Buton

DOI:

https://doi.org/10.55824/jpm.v2i1.234

Keywords:

Digital Tourism, Digital Marketing, Training, Community, Development.

Abstract

The purpose of this community service is to provide a solution to solving this problem, namely to digitize the marketing of Galanti Village tourist objects so that it is expected to be able to provide broad information about tourism in Galanti Village, which has the potential to increase the number of visitors so as to be able to revive the community's economy. The solution offered by the service team to overcome this problem is to provide digital marketing training for village officials, young people, and tourism awareness groups, as well as community groups managing Galanti Village tourism. Digital marketing is an activity to disseminate information with the support of internet technology to maximize marketing strategies; however, digital marketing does not only focus on technology but how individuals or groups can use this technology to be used as promotional media. Thus, this service provides digital marketing training that aims to increase the knowledge and skills of village officials and tourism awareness groups, which are also community groups managing tourism, in promoting tourism potential and home industries in Galanti Village by utilizing the technology they have, namely smartphones.

Author Biographies

  • Anwar Sadat, Universitas Muhammadiyah Buton
    Department of Government Studies
  • Herman Lawelai, Universitas Muhammadiyah Buton
    Department of Government Studies
  • Hastuti Hastuti, Universitas Muhammadiyah Buton
    Department of Management
  • Nurfaiza Nurfaiza, Universitas Muhammadiyah Buton
    Department of Accounting
  • Sitti Ainun Restiani, Universitas Muhammadiyah Buton
    Department of Indonesian Language and Literature Education

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Published

2023-01-15

Issue

Vol. 2 No. 1 (2023): Januari

Section

Articles

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